How To Avoid Google Slaps - Create Themed And Siloed Websites
Most People Pay Little Attention To The Structure Of Their Website, And Where They Link Within Their Site.
This creates what I call a “Jumbled Architecture” with keyword links pointing randomly throughout the site.
Put simply, a well structured, content-rich website is more inclined to become an “authority site” from the point of view of the search engines. The concept of silo themes makes it easier to avoid “jumbled structure”.
Jumbled Structure Causes Your Website To Be Unfriendly To Visitors And To Search Engines.
Jumbled Website Architecture
Consider this, building a house does not only consist of throwing up some walls, adding a roof, slapping on some paint and expecting it to stay standing when the first storm blows through.
Instead, it requires strategic zoning and planning, blueprint designs, excavation, laying a foundation and a many other steps that most people never see before the first board is nailed into place. All these factors are essential to ensure that a house will remain standing. The same principles hold true for building a successful website.
This Problem Is Serious… Google (and soon other search engines) Will Not Easily Understand What You Are Trying To Say If You Have A Jumbled Architecture!
When you start consistently applying the very basic silo principles above, you will be amazed at how much easier it is rank for difficult terms in a reasonable amount of time.
This is not to say internal silo theme linking is the only thing you need to do to guarantee your overall success. But even if you use this strategy alone you will have a profound long term strategic advantage over websites that are not using this method of internal website optimization.
Why Do Well Themed Websites Get Higher Rankings With Fewer Links?
When you have a good handle on the meaning of silo structures, you are ready to take these same principles to your off-site link building campaigns.
There is nothing complicated about why well themed websites seem to get higher rankings with fewer links.
It is logical because when your pages are organized under carefully distinguished themes (silo-folders) you can target these silos with a more organized and surgical inbound link building strategy.
In summary, you will have a better plan than your competition. With a high-altitude plan you can focus on quality rather than quantity links. Here’s why:
Google gives more weight to silos and supporting pages that remain true to a topic while simultaneously receiving quality inbound link citations (with theme related keyword hypertext) from websites that also demonstrate an integrity of the overall targeted topic or theme.
Well organized and well themed websites with proper internal linking have a much easier time creating buoyant page rank value with their off-page link building strategy because of the way Google is recognizing reliable source websites.
Here Are Your Options
- Continue with your existing website building strategy on the Internet and pray that you don’t get GOOGLE SLAPPED OUT OF EXISTENCE. Ignoring it won’t make it go away.
- Start building Themed (Siloed) Websites and take advantage of Google’s relentless move towards Artificial Intelligence and LSI.
What is LSI?
LSI is a mathematical method of analyzing language to discern relationships between words. LSI is used by the search engines, to quantify and analyze the occurrence of one word with the occurrence of another word.
This determines the relationship between keywords, enabling search engines to determine an overall theme of a web page or website.
Why Is this Important?
The search engines rank a web site not merely by its “keyword density”, but also by related keywords on other website pages having a similar topic or theme.
The basic components of LSI allow Google a serious strategic advantage in their war on web spam.
The use of Latent Semantic Indexing in Google’s main index is no longer a myth peddled by Search Engine Optimization experts in order to scare you into submission.
A patent released by Google confirms the truth–Latent Semantic Indexing, sparse matrix and co-occurrence algorithms are here to stay.
Here’s What Larry Page, Co-Founder Of Google Has To Say About Artificial Intelligence:
Question: What is Google’s interest in Artificial Intelligence?
Larry Page: A lot of our systems already use learning techniques. The ultimate search engine would understand everything in the world. It would understand everything that you asked it and give you back the exact right thing instantly. You could ask ‘what should I ask Larry?’ and it would tell you.
Technology has a tendency to change faster than expected, and I believe that AI could be a reality in just a few years. People always make the assumption that we’re done with search. That’s very far from the case. We’re probably only 5 percent of the way there. We want to create the ultimate search engine that can understand anything … some people could call that artificial intelligence.”
Note: This interview took place in 2006, so you can imagine how far they have come since then.
So Don’t Wait Until It’s Too Late!
Take Action Today!
Start building Silo and Themed Websites using the power of Traffic Genesis.
