Forget Keywords - Move Beyond Low Hanging Fruit!
My hope today is to try in some small way to reduce your pain and prevent you from wasting tons of time “barking up the wrong tree”
What do I mean by the “Wrong Tree” when it comes to creating a web business.
I am reminded of Steven R. Covey in his book “7 Habits of Highly Effective People”- metaphorically describing the current status of the PR industry.
He paints a picture of a corporate management team hacking its way through thick vision blocking undergrowth. When the exec officer climbs a tree in order to get a broader view he shouts down in alarm, “Wrong Jungle”! The senior manager glares back at him and replies, “Leave us alone. We’re making progress.”
As someone who has a passion for the Internet and designing business intelligence solutions, I have experienced many painful experiences over the years. Some of which have been painful enough to motivate me to find a solution.
Just when you to get a handle on your Internet Business, Google would change its algorithms (or services) in ways that were so earth-shattering you would have to destroy your business and rebuild your website success one leg at a time.
Google has always been fine-tuning its technology to become almost human. This is what Web 3.0 or the Semantic Web is all about.
This means that millions of dollars are being spent to make sure that people actually find useful and interesting information when they do a search for any given theme. Again, this new globally integrated technology is to eventually be called Web 3.0 or the Semantic Web.
This global technology movement towards artificial intelligence and better search results has certainly created a buzz in the SEO industry and has left few niches inside the technology sector untouched.
Components of the evolving Semantic Web concept have been shrouded in fuzzy terminology and blended with techno-babble adding to the confusion and dismay of marketers and webmasters alike.
These global algorithm changes usually cause an industry-wide panic, and were often mistakenly called “Google Slaps” by folks who built their business on technology alone.
Seen from a higher altitude, these slaps were nothing more than Google moving towards the Semantic Web.
Many people chase technology solutions as primary drivers of their business. They have too much money riding on the Technical Agenda.
If you understand the big long-term picture, you will be able to build a lasting Internet business that will continue to grow as the technology moves toward the ultimate goal of better search results for the user.
- If you are going to enter into a market you need to know that there is money in that market.
- If you are going to enter into a market you need to know how to enter the market to capture a piece of it.
- You need to have a blueprint on how to create your business.
- You need to know how to design your process and site so it is optimized for both the search engines and the visitors.
- You need to know what content will not only get high listings and drive traffic but will convert visitors into customers.
- You need to know what marketing strategies will be most effective to your overall goals.
FIND OUT MORE ABOUT OUR RESEARCH AND CONTENT DECISION SERVICES.
Discover Fresh-Squeezed, Cream-of-the-Crop, Potent keywords that will have a real impact on your website. Instead of just settling for “obvious” keywords gained through outdated practices and inefficient tools, use our services to dig deep and find out what’s “really” happening in your chosen market NOW.
This knowledge will arm you with information on how to approach your website architecture, how to build a strong site theme and how to implement your content effectively that will make your site visitors and search engines love you.
Our services range from $250 to $25,000.
If you are interested in learning more about our Vertical Online Market Analysis Services contact me for a FREE Consultation.
