Social Media Linking and Content Placement - Basic Principles
Social Media Linking and Content
Having a successful online business requires constructing a network of interrelated properties, the foundation of which is your Main Website, and then employing an integrated content placement strategy.
What do I mean by that? Let me explain.
Before you can develop a blueprint of your business and develop content, you need to first analyze your market in a way that will not only give you a snapshot of it.
And then drill into it so that you begin to construct a 3 dimensional picture of it. Similar to the way a radiologist uses an MRI scan to give very detailed pictures of the subject it scans.
Then and only then are you ready to set up your Main Website and start to develop your primary and secondary networks. You will use your primary and secondary networks to drive “page rank” to your main site using content you develop.
By analyzing your market from a top down approach, you can first figure out what your keywords actually are, and as you begin to understand their relationship and find the “sweet spots” in your market you can then begin to construct a blueprint for your business.
Only after that should you begin to create your content, position it and reposition it.
But how do you know which one of your sites or networks to post a particular piece of content on, in order to make you the greatest profits?
Most business owners do not, in fact most do not even consider that the specific values of content effect how and where the content will have the most impact and greatest value.
A high ranking website requires quality, valuable, unique and relevant content. The question then becomes, if you have a network in a vertical market, how do you decide what content is placed where?
Your main site and your primary and secondary networks should act like a well oiled system or finely tuned machine.
Placing your content, whether that content is written, audio, video or images, in the wrong location is like putting the of parts of the machine together in the wrong order.
It might still run, but not as well. Or worse yet, it might run for a while then mysteriously die one day, leaving you with nothing.
I’m going to show you little bit about how to think about how to think when it comes to your primary and secondary networks and your online content.
You need to be aware that your main website is where you are trying to drive people to transmit a message or communicate with the rest of the world.
You use your primary network to promote and enhance your brand and your main website.
You want to be able to effectively use your brand on these websites to create inbound links, page rank and reputation management.
Your secondary network doesn’t have to be as brand conscious as your primary network. You just have to focus on keywords and you may not have to get as in depth into the theme aspect of the keyword research.
What I find is that many people are using automated software solutions on their secondary network long before they should.
They haven’t yet achieved looking at the high-level quality content and therefore they are spinning their wheels without really having a plan.
And that plan begins with your main site and your high level keyword and theme research because at that point you can decide what content you want to trickle down into your primary network and your secondary networks.
You should be able to ask yourself a couple of questions and determine at any moment where on your network and where on your whole strategic plan does an item of content fit into the big picture.
In other words you should ask yourself what content you are having written, how long is the content and how does it apply to what you are doing right now.
You should know at any moment when building a blueprint for your business where that content fits in your plan.
Content is the biggest time waster and the biggest cost and most people are wasting a ton of money on it because that they don’t know how to re purpose it and where it goes.
The consideration is the quality and the length of every piece of content. With the proper system you should be able to ask yourself a few questions and you should be able to determine where on the network any piece of content actually belongs.
Most people don’t understand how to optimize and re purpose content in a way that spreads that content effectively within their business across all primary and secondary networks.
Primary network content needs to be written naturally, it should be at least 80% unique, and it should be seo and theme optimized.
However secondary network content which is not so much brand conscious can be employed with the use of gray hat techniques.
But the important thing is that the content on secondary networks points to your primary networks and never points to your main site. You need to have a buffer between that content and your main website. You don’t want to take crappy content and pass links from that content to your main website.
Hopefully this will give you a basic introduction to a content placement strategy. I will go into more depth in future posts.
